摘要
针对当前高校广告文案写作课程教学过程中存在的问题,依据课程性质与特点,结合笔者多年教学实践,文章围绕教学内容、教学方法、实践教学、考核方式等四个方面探讨了广告文案写作教学改革的途径和办法。
Aiming at the problems existing in the course of the writing teaching of college advertisement, according to the nature of the course and characteristics, combined with the author's years of teaching practice, this paper focuses on four aspects: teaching content, teaching method, teaching practice, assessment methods to discuss the ways and means of the advertisement case of writing teaching reform.
出处
《佳木斯职业学院学报》
2016年第8期193-,共1页
Journal of Jiamusi Vocational Institute
基金
兰州财经大学长青学院教育改革重点项目"独立学院广告学专业实践教学改革与创新研究--以长青学院为例"(cqjy15-101)的成果
关键词
广告文案写作
教学
改革
advertising copy writing
teaching
reform
