城市发展中“城市名片”策略研究——以湖北省仙桃市“中国体操之乡”为例

Urban development strategy "city card"——In Xiantao City,"the Chinese gymnastics town" as an example

随着城市化进程的快速化,塑造城市名片已成为提高城市知名度,增强城市竞争力,促进城市快速发展的有效手段。它能充分反映当地经济文化特色,已成为当今各城市发展的必由之路。本文论述了城市名片的功能价值及其重要性,再结合"中国体操之乡"——仙桃市城市名片之路的例子加以论证,分析当前城市名片存在的战略定位错误、缺乏市场细分化、塑造城市名片误区等问题,给出了打造城市名片如何先定位再推广发展的具体策略。

With the acceleration of urbanization,building the city card has become an effective method to enhance the city's visibility and competitiveness,and to promote the rapid development of the city.City Card can fully reflect the characteristics of the local economy and culture,and has become the only way for the development of today's cities.This article discusses the function of the value and importance of the city card,combined with 'the Chinese gymnastics town'-Xiantao city card examples to demonstrate the road,the analysis of the current city card exists strategic positioning error,lack of market segmentation,shaping the city card errors and other issues,given the specific strategies of how to localize and then promote the development when building a city card.