四平文化旅游产品体系构建及开发对策研究

The research of cultural tourism products system construction and development countermeasures of Siping

区域旅游产品结构体系是区域旅游竞争力的重要指数。文章依据《旅游资源分类、调查与评价》标准,通过对旅游资源实地普查,梳理四平主要文化旅游资源,对其特色进行评价。以此为基础构建四平文化旅游产CBA架构,并提出文化旅游可持续发展对策。旨在为提升四平文化旅游竞争力提供参考,也为文化旅游目的地系统策划提供理论基础。

The structure system of the region's tourism product is an important index of competitiveness of regional tourism.According to the《tourism resources classification,investigation and evaluation standard》,through field survey,to carding Siping main cultural tourism resources,and evaluate its characteristics,put forward a cultural tourism sustainable development countermeasures to provide a reference for improving the tourism competitiveness of Siping culture and also provide theoretical basis for cultural tourism destination system planning.