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依托区域经济发展的高职跨境电商实践教学探析——以福建华南女子职业学院商务英语专业为例 被引量:2

Analysis of Cross-Border E-Commerce Practical Teaching in Higher Vocational College Combined with Area Economic Development——Based on the Case of Business English Department of Fujian Hwa Nan Women's College
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摘要 为培养适应福建自贸区跨境电商对台贸易的布局和发展趋势的跨境电商人才,需要改革固有的商务英语专业实践教学模式,建立以跨境电商项目引领的综合跨境电商实践课程,创新评价体系,加强"双师型"师资队伍建设。 In order to train cross-border e-commerce talents who are qualified to do the job in cross-strait trading enterprises, old practical teaching mode in the business department needs to be reformed and modified. It is necessary to involve the real cross-border e-commerce projects into practical teaching, consider the actual sales as a way of evaluation and train teachers to undertake the theoretical teaching as well as the practical teaching.
作者 朱卿
出处 《佳木斯职业学院学报》 2016年第11期28-,30,共2页 Journal of Jiamusi Vocational Institute
基金 福建省教育厅科研课题"基于跨境电商的高职商务英语专业课程体系改革研究"(课题号JAS151115)的阶段性研究成果
关键词 区域经济 跨境电商 商务英语 实践教学 Area economic development cross-border e-commerce business English practical teaching
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