数据挖掘技术在电子商务上的应用

Application of data mining technology in electronic commerce

随着信息化的发展,在大数据背景下的数据挖掘技术也日趋壮大,成为了先进的信息处理技术,电子商务逐步发展成当下最热门的商业模式,因此,人们个性化的服务需求也不断增加。本文主要是对数据挖掘技术在电子商务上的应用进行重点分析,并探究了数据挖掘技术在电子商务中的应用前景及所存在的问题。

With the development of information technology, data mining technology under the background of big data is also growing, has become the advanced information processing technology, electronic commerce has gradually developed into the most popular business model, therefore, the people demand for personalized service is also increasing. This paper focuses on the application of data mining technology in e-commerce, and explores the application prospects of data mining technology in e-commerce and the existing problems.