跨文化传播背景下中国电影“走出去”的发展

The development of Chinese film "going out" under the background of cross cultural communication

全球传播格局的扩大使得国家之间的文化相互渗透融合。电影行业成为传播国家的核心价值和民族文化的精粹的媒介载体。"互联网+"时代的到来加强了中国电影国际传播的力度和广度,给中国电影走出去带来新的契机,但是中国电影在跨国的传播中,依然面临着跨文化的障碍。本文以中国电影在跨文化背景下的传播为研究对象,中国电影面临的挑战以及如何更好的"走出去"。

The expansion of the global spread pattern leads to culture integration of countries. The film industry has become the medium of spreading core value and the essence of national culture of the country. 'Internet plus' era, strengthens the strength and breadth of Chinese film international spread, brings new opportunity for Chinese film going out, but Chinese movies still facing the cross cultural barriers in transnational communication. In this paper, the spread of Chinese film in the cross cultural background as the object, analyze the challenges faced by the Chinese film and how to better 'go out'.