摘要
本文主要从理念、产品与技术、方式、组织四个角度介绍了市场营销创新发展的方向,期望企业能够注重市场营销创新发展,在当前激烈的市场竞争中占有一席之地。
This article mainly from the four aspects of concept, technology, products and methods, introduces marketing innovation and development direction, expect companies to focus on marketing innovation and development, occupy a space in the current fierce competition in the market.
出处
《佳木斯职业学院学报》
2016年第12期473-,共1页
Journal of Jiamusi Vocational Institute
关键词
新经济时代
市场营销
创新发展
the new economic era
marketing
innovation and development