试论企业网络营销运作策略与效益评价

On the operation strategy and benefit evaluation of enterprise network marketing

基于网络社会的影响下,企业参与市场竞争的一种关键方式是网络营销。不少企业也日益关注网络营销所创造的价值。作为市场营销的一个重要组成部分,网络营销是为了服务于企业的经济效益。为此,本文阐述了企业网络营销的运作策略,以及企业网络营销的效益评价方法。

Based on the influence of network society, one of the key ways for enterprises to participate in market competition is network marketing. Many companies are increasingly concerned about the value created by network marketing. As an important part of marketing, network marketing is to serve the economic benefits of enterprises. To this end, this paper describes the operation of enterprise network marketing strategy, as well as the effectiveness of enterprise network marketing evaluation methods.