电子商务专业大学生创业问题及对策研究——以厦门软件职业技术学院为例

Problems and countermeasures of university students' innovative undertaking majored in E-commerce——Base on the case of Xiamen institute of software technology

本文通过对厦门软件职业技术学院电子商务专业学生的创业问题进行调查,了解大学生选择创业的人数,对创业的态度,创业的模式,创业的动机,创业所面临的困难,对创业教育的看法等;统计大学生创业的现状;分析目前大学生创业面临的问题;探索影响大学生创业成功的原因;适宜地提出提高大学生创业成功几率的解决对策;为大学生的创业研究提供参考依据。

Through the investigation of entrepreneurship of E-commerce major student in Xiamen institute of software technology, this paper is aimed to understand the numbers of students who start up business, the attitude to entrepreneurship, enterprising pattern, entrepreneurial motivation, the difficulties they faced when they start a business and the opinion towards entrepreneurship education and so on, to summarize the situation of university students' innovative undertaking, to analyze the problems students had when they start enterprises, to explore the reasons which influence the success of entrepreneurship, to give some solutions about how to increase the probability of student entrepreneurship suitably and provide reference to the research of entrepreneurship among university students.