创业教育在市场营销教学中的运用探究

The application of entrepreneurship education in marketing teaching

如今大学生就业问题在我国已成为普遍性的社会问题,而想要缓解就业压力,那么引导大学生创业已在所难免。根据现在严峻的社会形势,再与市场营销的教学改革相结合,将创业教育融入到教学环节当中,既培养了大学生的创业观念,又使其创业能力得到相应的提高。本文针对市场营销课程教学中融入创业教育进行探讨,并提出相应措施,以供参考。

Nowadays, the problem of college students' employment has become a universal social problem in our country. To alleviate the employment pressure, it is inevitable to guide college students to start their own business. According to the present severe social situation, and then combined with the marketing of the teaching reform, entrepreneurial education will be integrated into the teaching process which not only cultivate the concept of entrepreneurship, but also to their entrepreneurial ability to be improved accordingly.