模因论视角下《新视野大学英语读写教程》(第三版)教材解读及课堂应用

Interpretation and application of "New Horizon College English Reading and Writing Course"(Third Edition) from the perspective of memetics

本研究主要基于模因论的观点对《新视野大学英语读写教程》(第三版)加以分析研究,解读语言模因在读写教程中的具体呈现,以及如何有效地利用该教材丰富的模因资源,利用语言模因传播的同化、记忆、表达、传播四个阶段合理安排大学英语课堂教学,促进语言模因的复制与传播,探索新的"模因教学法",从而帮助学生有效地提高学习效果,提升英语综合应用能力。

This study is mainly based on Memetics to study 'New Horizon College English Reading and Writing Course'(Third Edition), studies the concrete presentation of Memetics in the process of reading and writing, and how to effectively use the textbook rich meme resources, uses language meme assimilation, memory, express and spread four stages to reasonable arrangement college English classroom teaching, promote the replication and transmission of language memes, explore new 'meme' teaching method, so as to help students improve the learning effect, enhance the comprehensive ability of using English.