模因论视角下的企业外宣资料翻译

Memetics and Publicity Translation

在经济全球化的今天,我国越来越多的企业施行"走出去"、"国际化"等战略,参与国际市场竞争,企业外宣资料的翻译就显得尤为重要。本文从模因论的角度,探讨企业外宣资料翻译的新途径。

Nowadays, with the development of economic globalization, more and more Chinese enterprises carry out the policies of 'going out' and 'internationalization', participate in the international competition, so the publicity translation becomes very important. This paper will discuss the new approach of publicity translation from the perspective of memetics.