模因论视角下的网络流行语研究

A study of network catchwords from the perspective of memetics

随着科学技术的不断发展,互联网成为具有影响力的媒介。网络作为人与人之间信息沟通与传播的主要工具,为人们创造了一种全新的沟通方式—网络语言。本文在网络语言研究成果的基础上,以模因论为理论框架分析网络语言的特点和传播机制。其结论是,模因论在网络流行语模因的复制和传播过程中充当理论指导的角色。

With the continuous development of science and technology, the Internet has become an influential media. As the main tool of information communication between people, the Internet has created a new way of communication. On the basis of the research results of network language, this paper analyzes the characteristics of network language and its communication mechanism based on memetics. The conclusion is that memetics acts as a theoretical guide in the process of reproduction and transmission of memetics.