关于我国社区连锁便利店发展O2O模式相关文献综述

Literature review on the development of O2O model of community chain convenience stores in China

随着科技进步,电子商务的发展,传统商业发展遇到了挑战。本文主要以传统商业便利店为对象,综合研究相关学者对其内涵与发展的文献,并结合新形势,总结了社区连锁便利店发展O2O模式的理论基础,特别是该模式研究的相关内容与发展的情况,提出了需要探索的问题。

With the development of science and technology and the development of electronic commerce, the traditional commercial development has been challenged. This paper mainly takes the traditional commercial convenience stores as the object, comprehensive related research on and development of the connotation of the literature, combined with the new situation, summarizes the theoretical basis of the community convenience store chain in the development of O2O model, especially the relevant content of the mode of research and development, put forward the need to explore the issue.