新媒体时代闽高职图书馆阅读推广策略研究

Research on reading promotion strategy of Fujian higher vocational college library in the new media era

新媒体时代影响社会各个方面,在阅读领域影响更甚,过去图书馆是学生实现阅读行为的主要区域,今天,这种情况受到新媒体冲击不小,可是图书馆毕竟是人类知识的宝藏,推行图书馆阅读志在必行。本文首先分析新媒体时代阅读行为的新变化:阅读手段更有效更多样、阅读更加碎片化和阅读内容浅显化,其次阐述新媒体时代高校图书馆阅读推广的必要性;最后,探讨闽高职图书馆阅读推广的策略。

The era of new media influences various aspects of social, reading field has more influence, in the past, the library is the main area for students reading behavior, today, the impact of new media is obvious, but the library contains all the treasure of knowledge for human, we carry out the library reading. This paper first analyzes the new changes in the new media era of reading behavior: more effective and more diverse, more fragmented and reading means to read the contents, secondly, the necessity of the promotion of new media era in University Library Reading; finally, explore the promotion strategies of Fujian Vocational College Library reading.