情感因素对交互式新媒体广告设计的影响研究

The influence of affective factors on interactive new media advertising design

当今,以互联网为基础的交互式新媒体技术不断改变着人们的思维模式和工作方式,同时也给人们的生活带来深刻影响。作为与人们日常消费活动息息相关的一环,广告理所当然地成为了许多商家竞相使用高科技手段开展营销攻势的抓手,设计者们自然也要与时俱进,学会在交互式新媒体环境下创作出更多优秀的广告作品。

Nowadays, interactive new media technology based on Internet has constantly changed people's thinking mode and working style, and also has a profound impact on people's life. As a part of people's consumption is closely related to daily activities, advertising has become a lot of behoove businesses competing to use high-tech means to carry out the marketing campaign for the starting point, designers naturally have to keep pace with the times, to create more excellent interactive advertising works in the new media environment.