论高职院校广告设计专业毕业设计创作方式的改革

The innovation of the graduate design of the advertising design major in higher vocational colleges

毕业设计是广告设计专业学生在大学生涯的最后一门课程,也是最关键的一部分。毕业设计质量的好坏,不仅关系到修满学分、顺利毕业,同时也对毕业生的求职就业有着远大影响。传统的毕业创作方式在表现形式上比较单一,作品效果无法引人注目。通过对毕业设计创作方式的改革,可以达到扬长避短,扩大毕业设计的影响力的效果,达到提升自我求职就业砝码的目的。

Graduate design is the last course in the colleges for advertising design students, also the most important part.The quality of graduate design is not only related to the completion of credits, successful graduation, but also a great impact on the employment of graduates. The traditional way of graduate design is too simple to be noticeable. Through the reform of the graduation design, we can achieve the advantages and disadvantages, and expand the influence of the graduation design, to achieve the purpose of improving the self-employment.