新媒体环境下大学生网络舆情引导策略

Guiding strategy of college students' online public opinion under new media environment

大学生是网络应用的主力军之一,是参与网络舆情的重要群体。高校是意识形态工作前沿阵地,网络舆情引导工作是高校思想政治教育工作的重要组成部分。新媒体环境下高校网络舆情引导工作的机遇与挑战并存。厘清大学生网络舆情内涵、把握大学生网络舆情特点、探寻新时期加强大学生网络舆情引导的路径,是新形势下加强大学生思想政治教育工作的一项重要课题和紧迫的任务。

College students are one of the main forces of network applications, and they are important groups to participate in online public opinion. Colleges and universities are the forefront of ideological work, and network public opinion guidance is an important part of ideological and political education work in colleges and universities. Under the new media environment, there are both opportunities and challenges in the network public opinion guidance work. The path to clarify the connotation, grasp the characteristics of college students network public opinion, explore ways to strengthen college students' network public opinion is an important task to strengthen the ideological and political education under the new situation and urgent task.