服装设计艺术风格与品牌文化内涵构建研究

Study on the artistic style and brand culture connotation of fashion design

服装设计的艺术风格所体现在服装作品众多的组成要素当中,就是充分体现服装主题选择所具有的独特性,颜色使用手法的独到,在对艺术语言以及塑造形象等方面具有独创性。服装的设计生产过程实际上就是生产者与服装设计师对潜在的消费者进行寻求审美认同和艺术表达的过程。品牌文化是当前服装设计发展的灵魂和精髓,是直接影响服装企业是否能够长远发展的关键。基于此,本文针对服装设计艺术风格与品牌文化内涵的构建展开分析和研究。

Fashion design art style embodied in the works of many elements of clothing, clothing is fully embodies the unique theme selection of color, use the unique technique, with originality of artistic language and image etc.. The design and production process of clothing is actually the process of seeking aesthetic identity and artistic expression for potential consumers.