淮北五星铝业有限公司营销策略分析

Analysis on marketing strategy of Huaibei Wuxing Aluminum Co., Ltd.

随着我国经济持续、健康快速的发展,铝制品作为重要的工业产品使用领域覆盖到化工业、交通运输业、建筑业、电力设备业等多个行业。在市场经济条件下,营销是企业生存之本,淮北五星铝业有限公司作为众多企业中的一员,迫切需要制定适合自身发展的营销策略,从而获得更大的市场份额,巩固企业长远发展基础。

With China's sustained, healthy and rapid development of aluminum products, as an important industrial field of products covered by the chemical industry, transportation industry, construction industry, electric power equipment industry and other industries. Under the condition of market economy, marketing is the survival of the enterprise, Huaibei Wuxing Aluminum Co. Ltd. as one in the enterprise, urgent need to develop their own marketing strategy, so as to get more market share, consolidate the long-term development of enterprises.