基于混合式教学法的翻转课堂教学模式探讨——以推销学SPIN销售法为例

A study on flipped classroom teaching mode based on the mixed teaching methods——A case study of SPIN selling

结合高职市场营销课程特色,适应高职学生学情特点,在推销学中引入翻转课堂教学模式,以混合式教学法将线上教学与线下教学有效结合,取得了较好的效果。本研究通过混合式翻转课堂模式在SPIN销售法的应用实践,为高职市场营销专业课教学提供有价值的思路建议。

Combined with the characteristics of vocational marketing courses, and to adapt to the characteristics of vocational students, it introduces the flipped classroom teaching mode in marketing teaching practice, and combines the online teaching method with the offline teaching method together. This study attempts to provide valuable ideas for the marketing teaching of vocational education through the practice of flipped classroom teaching mode based on the mixed teaching methods in SPIN selling course.