从利奇的联想意义分析文字商标

Analysis of the text from the associative meaning Leech's trademark

商标(trademark)是个外来词,大概是清朝末期传入我国的。在不同得时期,商标有着不同得概念意义。在清末时期,商标意味着商牌,贸易牌号,货牌等等。而如今商标可以理解为商品得牌子。一个好的商标会给人留下深刻的印象,无形中达到了宣传和降低广告费用的作用。然而,一个好的商标除了它本身得概念意义,更重要的是它本身的内涵意义和它给顾客的联想意义。

Trademark(trademark) is an alien word. It was introduced into our country at the end of the Qing Dynasty.In different periods, trademarks have different conceptual meanings.In the late Qing Dynasty, trademarks meant commercial brand, trade mark, goods brand and so on.Today, trademarks can be understood as brands of goods.A good brand will make a deep impression, and virtually achieve the function of advertising and reducing advertising expenses.However, in addition to its conceptual meaning, a good brand is more important in its own meaning and meaning to its customers.