新媒体背景下高校思政教育面临的挑战及应对

Challenges and Countermeasures of Ideological and Political Education in Universities under the Background of New Media

目前新媒体以其巨大的影响力改变着了人的生存方式,也深刻影响了高校思想政治教育,使高校思政教育的舆论导向、教育模式及文化环境等都面临着一些比较突出的实际难题与挑战;同时新媒体技术给高校思想政治教育变革带来了机遇,提供了强大的技术支持,因此,有效利用新媒体开展教育工作;利用新媒体构建各种思政平台;提高思政教育的针对性。

At present, the new media are changing people's way of life by right of the huge influence,and also bring a profound impact on ideological and political education in universities, making direction of public opinion, education model and cultural environment face some prominent problems and challenges. At the same time, the new media technology has brought opportunities for the reform of ideological and political education in universities, and provided strong technical support, therefore, the effective use of new media to carry out ideological and political education; build a variety of platform using new media; improve the pertinence of Ideological and political education.