探析情感理念在视觉传达设计中的表现

Analysis of the Expression of Emotional Ideas in Visual Communication Design

近些年来,视觉传达设计受到更多关注,作为设计者,如果要突显作品本身的灵动感与人性化特征,前提应当落实于情感理念的恰当表述。这是由于,一旦在某项作品中融入了深层的情感,那么受众与设计者就会引发共鸣,进而体现了厚重的人情味。可见,视觉传达设计如果要达到更高的水准,需要设计流程中融入情感要素,确保渗透多层次的情感理念。

In recent years, visual communication design attracted more and more attention, as a designer, if you want to highlight the work itself the spirit of dynamic and humanistic characteristics, the premise should be expressed in the implementation of the concept of emotion. This is because, once in a work with deep feelings, so the audience and the designer will resonate, and show the thick human touch. Visible, visual communication design, if you want to reach a higher level, the need to integrate into the emotional elements of the design process, ensure that the penetration level emotion concept.