移动电子商务互动营销及应用模式

Interactive Marketing and Application Model of Mobile E-commerce

随着中国经济的发展,特别是互联网经济的崛起,移动电子商务也逐步发展起来,其是一种基于技术和移动设备的一种商业经济模式。也就是通过网络和物流将自己的产品直接销售给客户,随时网络的普及,电子商务给营销带来了变革,这是一种可让人们享受新购买体验的模式,本文从对移动电子商务的认识和特点出发,分析其相关的模式应用,并提出相应的观点。

With the development of China economy, especially the rise of the Internet economy, mobile electronic commerce also gradually develops, it is a kind of business model and technology based on mobile devices. That is through the network and logistics will sell their products directly to customers, the popularity of the network at any time, the electronic commerce brings change for marketing, this is a can let people enjoy the new experience of buying patterns, from the knowledge and characteristics of mobile e-commerce based on analysis of the mode of application related, and puts forward the corresponding views.