模因论视角下的德国年度热词分析

An Analysis of German Hot Words from the Perspective of Memetics

德国语言协会从1971年起每年年末都会选出年度热词,当选的热词来自德国社会中的重点话题,反映出德国过去一年在政治,经济,教育等各个领域受关注的事件及其发展,是文化的重要体现。本文以德国年度热词为研究对象,从模因论的角度出发,分析德国热词的产生及其流行的原因。研究表明,热词是一种成功的语言模因,阅读人的情感与心理意向以及其所期待发挥的语用功能是热词形成的主要原因。

The German Language Association every year since 1971 at the end of the year will select the annual hot words, hot words on the topic elected from Germany in the society, reflects the past year in Germany in the political, economic, education and other fields concern events and development, is an important manifestation of culture. In this paper, the annual hot words for Germany the object of study, from the memetic perspective, analysis of the cause and the popular German hot words. The results show that the hot word is a successful language memes, emotional and psychological intention of reading people and their language can expect to play hard is the main reason for the formation of hot words.