广告语言的美学示现

Aesthetic Presentation of Advertising Language

广告语言并非是单纯的商业语言,它是集语言学、文学、美学等学科为一体的艺术语言,通常它采用生动的修辞方式以加强其美学功能,同样,辞格在广告语言中的大量运用,不仅极大地增强了广告语言的生动性、艺术性并以此达到说服消费者购买的目的,而且给消费者带来美的享受。

Advertising language is not only the language of business, it is a set of linguistics, literature, as one of the language of art aesthetics and other disciplines, usually it uses vivid rhetoric to strengthen its aesthetic function, also, the use of a large number of rhetorical devices in advertising language, not only greatly enhanced the vitality of the art of advertising language. In order to persuade consumers to buy, but also gives consumers the enjoyment of beauty.