感知价值下的用户移动支付使用意愿影响因素探析

Analysis of Influencing Factors of Users' Willingness to Use Mobile Payment under Perceived Value

伴随着手机等移动终端设备的大量使用,全球的移动支付市场正在以最大速度进行发展。首先人们对于移动支付的使用日益频繁,要想进一步扩宽市场,就要明确影响用户移动支付使用意愿的影响因素,以便于做好解决对策。本文着重分析了感知价值下用户移动支付使用意愿的影响因素,对进一步扩展用户移动支付的市场具有借鉴意义。

With the massive use of mobile terminals such as mobile phones, the global mobile payment market is developing at the maximum speed. Firstly, the people for the use of mobile payment has become increasingly frequent, but to further broaden the market will clearly affect the influence factors of the willingness to use mobile payment users, in order to make countermeasures. This paper focuses on the influence factors of user's willingness to use mobile payment under perceived value, which can be used as a reference for further expanding the mobile payment market.