“互联网+”背景下广播电视传媒发展突破之路

Radio and Television Media Development Breakthrough Under "Internet +" Background

广播电视属于传统媒体形态,而新媒体是区别于传统媒体的一个概念,涵盖了所有的数字化媒体形式。促进广播电视媒体的融合创新,建设新媒体形态,是一种可持续性的发展理念,本文就以"互联网+"为研究背景,分析当前广播电视传媒发展面临的问题,并提出相应的发展对策,从而促进我国广播电视传媒发展进程。

Radio and television belong to the traditional media form, and the new media is a concept different from the traditional media, covering all the forms of digital media. To promote the integration and innovation of radio and television media, the construction of new media forms, is a concept of sustainable development. This paper takes 'Internet plus' as the research background, analyzes current problems in the development of radio and television media, and puts forward the corresponding countermeasures, so as to promote China's Radio and television media development.