摘要
佛山营销型设计首选注重功能的设计,"日丰管"是其体现;功能型利益要上升到复合型利益,"亿美雨衣"以此站稳脚跟;立足于功能根基,需要凝练综合价值,"箭牌"卫浴因此获得显著成功。
Foshan marketing type design preferred functional designs, 'certificate' is its embodiment. Functional interests to rise to the compound, '$raincoat' to gain a foothold; Based on the function foundation, comprehensive value need to be concise, 'arrow' bathroom so gains notable success.
出处
《佳木斯职业学院学报》
2017年第11期485-486,491,共3页
Journal of Jiamusi Vocational Institute
基金
广东培正学院2014-2015学年度重点科研项目<佛山设计业成长规律研究>的阶段性成果之一
项目编号14pzxmzd002
关键词
佛山设计
产品功能
功能型利益
价值综合
Foshan design
product features
functional benefits
value of comprehensive
