凉山彝族酒文化与健康传播现状研究

Study on the Current Situation of Wine Culture and Health Communication in Liangshan Yi

本文基于目前大多数学术文献均是从人类学角度而非传播学角度分析凉山彝区健康传播现状的研究现实,在对彝族酒文化与健康传播相关文献梳理中分析当地健康传播在自我传播、人际传播、组织传播、大众传播中所面临的困局。

In this paper, based on the most current academic literature is of reality from the angle of Anthropology and non perspective analysis of the current situation of health communication in Liangshan Yi area, Yi wine culture and health communication literature analysis in local health communication in self communication, interpersonal communication, organizational communication, mass communication in facing the dilemma.