新媒体视域下高校广播培育和践行社会主义核心价值观研究

Research on Cultivation and Practice of Socialist Core Values in College Broadcasting from the Perspective of New Media

高校广播是学校宣传的主流媒体之一,长期以来在加强和改进大学生思想政治教育、学校文化建设等方面履行着重要的使命,在培育和践行社会主义核心价值观方面发挥着无可取代的作用。然而,随着新媒体时代的到来,高校广播不可避免地被边缘化,各种问题日益突出。面对新媒体的冲击,高校广播必须找准突破口,与新媒体融合发展,立足节目创意与质量,打造品牌栏目,在各种纷繁思潮的影响下,宣传主流意识形态,弘扬社会主义核心价值观,牢固树立高校文化自信。

College broadcasting is one of the mainstream media of school propaganda, and it has been performing an important mission in strengthening and improving the ideological and political education of college students and the construction of school culture for a long time. It plays an irreplaceable role in cultivating and practicing the socialist core values. However, with the arrival of the new media era, college broadcasting is inevitably marginalized. Facing the impact of new media, college broadcasting must find a breakthrough, merge with new media and develop, based on program creativity and quality, create brand columns, under the influence of a variety of ideological trends. Propagate mainstream ideology, carry forward socialist core values, and firmly establish cultural confidence in colleges and universities.