“品鉴辨赏型”啤酒消费者营销内容与展示方式探讨

"Tasting distinguishes the reward" Beer Consumer Marketing Content and Display

品鉴辨赏型啤酒消费者将成为啤酒消费者的主流,交互体验营销成为营销主流,品鉴辨赏型啤酒消费者的关注点主要集中在对产品知识、文化品位、购物服务等方面,围绕关注点,本文将从内质解读、产业链上的品质管理、文化品位的线上传递等方面进行阐述,明确啤酒的体验营销需要展示的内容。

Tasting distinguishes the reward type of beer consumers will become the mainstream of beer consumers, interactive experience marketing will become the mainstream of marketing, the attention of beer consumers will focus on product knowledge, cultural taste. Shopping services and other aspects, around the focus, this paper will explain from the aspects of endoplasmic interpretation, quality management in the industrial chain, cultural taste online transmission and so on, to clarify the experience of beer marketing needs to show the content.