基于微信的网络传播课程教学改革研究

The Research on Teaching Reform of Network Communication Based on WeChat

本文在分析微信的教学功能的基础上,结合当前网络传播课程存在的问题,提出了基于微信的网络传播课程教学改革模式,同时以"搜索引擎传播"内容为例,阐述了基于微信的网络传播课程教学案例设计方案及实施过程。

On the basis of analyzing the teaching function of WeChat, combined with the problems existing in the course of network communication at present, this paper puts forward the teaching reform mode of the course of network communication based on WeChat, and takes the content of "search engine communication" as an example. This paper expounds the design scheme and implementation process of the teaching case of network communication course based on WeChat.