自媒体时代高校辅导员网络舆论正向引导机制研究——以微信微博为例

Research on the Positive Guiding Mechanism of College Counselors' Network Public Opinion in the Era of Media: Take Weibo and WeChat as an Example

近年来,随着互联网技术的不断发展与网络用户数量的持续增长,以微博、微信为代表的自媒体宣传方式逐渐进入了人们的生活,并迅速风靡。这些形式的自媒体具备有方便、快捷、自由的特点,它们的受众有很大一部分是高校学生。如何利用这些自媒体加强对学生舆论导向的正确引导,是自媒体时代下高校辅导员所面临的一个重要的问题。

In recent years, with the continuous development of Internet technology and the continuous growth of the number of network users, Weibo, WeChat as the representative of the self-media propaganda way gradually entered people's lives. These forms of self-media have the characteristics of convenience, quickness and freedom. A large part of their audience is college students. How to use these self-media to strengthen the correct guidance to students' public opinion? It is an important problem faced by college counselors in the era of media.