市场营销观念创新路径分析与研究

Analysis and Research on the Innovation Path of Marketing Concept

在社会经济的发展过程中,市场经济环境产生了一定的变化,这些变化给企业的发展带来了一定的契机与挑战。在这种环境中,企业必须要深入分析现阶段市场营销模式,创新市场营销观念,探究与现阶段市场经济更为吻合的创新路径与方式,进而推动企业的可持续发展。

In the course of the development of social economy, the market economy environment has produced certain changes, and these changes have brought certain opportunities and challenges to the development of enterprises. The enterprise must deeply analyze the current marketing mode, innovate the marketing concept, and explore the innovative ways and means which are more consistent with the present market economy so as to promote the sustainable development of the enterprise.