体验思维重塑品牌与消费者的关系

Experience Thinking Reshaping the Relationship between Brand and Consumers

随着市场的激烈竞争,消费者逐渐越来越难满足他们深层的需求,要在竞争中取得不败之地,企业的品牌塑造能力成为企业重要指标之一。互联网的崛起,使得人们更加强调体验经济、体验营销、顾客体验,这很好的提供了企业塑造品牌的一种创新思路,建立一个以用户体验思维为主的理论系统,去指导用户在品牌塑造中更多地注重用户的感官、情感、回忆等因素。

With the fierce competition in the market, it is more and more difficult for consumers to meet their deep demand. In order to obtain an invincible position in the competition, the ability of brand shaping has become one of the important indicators of enterprises. The rise of the Internet has made people pay more attention to experience economy, experience marketing and customer experience, which provides an innovative way for enterprises to create brand, and establishes a theoretical system based on user experience thinking to guide users in brand building more attention to the user's senses, emotions, memories and other factors.