全媒体时代高校共青团团建舆论引导模式探究中期调研报告

A Study on the Model of Public Opinion Guidance in the Construction of the Communist Youth League Team in Colleges and Universities in the All-media Era

2017年6至9月,我们承担的2017年全国学校共青团研究课题"全媒体时代高校共青团团建舆论引导模式探究"在全省10所高校开展了问卷调查。调查表明,当前大学生网络共青团教育开展成效显著;全媒体的应用随着新媒体时代的到来,微博、微信等公众平台极大地丰富了高校宣传思想工作的传播手段和传播途径,但与此同时,高校的共青团工作也面临着网络舆情管理危机的挑战。在调查所涉的众多日常思想政治教育工作中排名末位。以网络共青团为载体如何有效改善大学生思想政治教育的不平衡状态,针对大学生的现实需求不断完善思想政治教育的建设,是切实提升大学生思想政治教育成效的关键所在。

From June to September of 2017, we carried out a questionnaire survey in 10 colleges and universities in the whole province, on the subject of the study of the 2017 National Youth League of Schools, "probe into the Model of Public opinion leading the Construction of the Communist Youth League team in Colleges and Universities in all Media Times".The investigation shows that the current college students' network Communist Youth League education has achieved remarkable results. With the advent of the new media era, the public platforms such as Weibo and WeChat have greatly enriched the means and channels of communication for propaganda and ideological work in colleges and universities.But at the same time, the Communist Youth League also faces the challenge of network public opinion management crisis.In the survey involved in the numerous daily ideological and political education work ranked last.How to effectively improve the unbalanced state of college students' ideological and political education, and how to improve the construction of ideological and political education in accordance with the actual needs of college students is the key to improve the effectiveness of ideological and political education of college students.