技校电子商务专业应用语文课契合专业教学之细节初探——以《产品介绍词》教学为例

A Probe into the Teaching Details of Applied Chinese Course in Electronic Commerce Major in Technical School :Taking the Teaching of "Product Introducts" as an Example

本文意在探讨技工院校语文的专业化之路。在确保语文课程培养个人素养同时,可以把部分具体语文课融合到专业课程教学目标中去实现。《产品介绍词》是应用语文"专业文书"模块,教学目标是用准确、简明、生动语言说透产品外观、特征、功能,使消费者借助简明的文字介绍,对产品获得深刻认识。本文以《产品介绍词》为例,阐述如何将技工院校部分语文课与电子商务专业内容更为细化结合起来,为技工院校语文教学改革提供有益启示。

The purpose of this paper is to explore the way of Chinese specialization in technical colleges.In order to ensure the cultivation of personal accomplishment in Chinese course,we can integrate some specific Chinese courses into the teaching objectives of specialized courses.Product introduction is a module of applying Chinese 'professional documents',and the teaching goal is to use accuracy and conciseness.Vivid language through product appearance,features,functions,so that consumers with the help of concise text introduction,to gain a profound understanding of the product.Taking the product introduction word as an example,this paper expounds how to combine some Chinese courses of technical colleges with the contents of electronic commerce and provide beneficial enlightenment for the reform of Chinese teaching in technical colleges and universities.