基于项目管理视角的营销管理创新

Innovation of Marketing Management Based on Project Management

项目管理模式是一种全新的企业管理模式,其能够对现有的资源进行整合,实现营销的高效化管理,对企业的发展来说有着重要的促进性作用。因此,本文从项目管理视角下的营销管理流程出发,进一步探讨基于项目管理视角的营销管理创新,希望能够为各个企业营销管理健康发展提供参考。

Project management mode is a kind of brand-new enterprise management mode,it can integrate the existing resources to achieve efficient management of marketing,for enterprise’s development has an important promoting role.Therefore,in this paper,starting from the marketing management process of project management perspective,further discussed based on project management point of view of marketing management innovation,hope to provide reference for the healthy development of the enterprise marketing management.