“互联网+”时代特色农产品的网络营销分析

Analysis of “Internet+” Marketing of Agricultural Products in the Era of Internet

在"互联网+"时代背景下,网络营销已经成为了特色农产品销售的主要方式,其具有着非常显著的优势,也存在着一些比较突出的问题亟待解决,需要广大农户加强对网络营销的认识和理解,不断优化网络营销策略,唯有如此才能保证网络营销充分发挥其根本价值。本文将对"互联网+"时代对特色农产品营销的影响加以探讨和分析,并着重论述特色农产品网络营销的主要渠道、存在问题及解决对策,以期全面提高特色农产品的销售量,从而为农户带来更多的经济利益。

Under the background of the 'Internet +' era, network marketing has become the main way of selling characteristic agricultural products, which has a very significant advantage, and there are some outstanding problems to be solved. It is necessary to strengthen the understanding and understanding of the network marketing and optimize the network marketing strategy. Only in this way can the network marketing give full play to its fundamental value. This paper will discuss and analyze the influence of the 'Internet +' era on the marketing of characteristic agricultural products, and emphatically discuss the main channels, existing problems and solutions of the network marketing of characteristic agricultural products, in order to increase the sales volume of characteristic agricultural products in an all-round way. Thus bring more economic benefits to farmers.