摘要
随着科技的进步,很多行业都出现了相关的APP,汽车行业的APP也在增多。其实,现在的汽车方面的APP也是很常见的营销方式,主要就是适应现代的网络时代,开发相应的程序,还能获得大量的客户信息。随着时代的进步,行业间的竞争力也不断增加,所以只有改变传统的营销模式以及管理的方式才能有较多的生存空间。
With the progress of science and technology, many industries have appeared related app, auto industry app is also increasing. In fact, the current car app is also a very common marketing method, mainly to adapt to the modern network era, to develop the corresponding procedures, but also to obtain a large number of customer information. With the progress of the times, the competitiveness of the industry is also increasing, so only by changing the traditional marketing model and management can there be more room for survival.
作者
王瑞
Wang Rui(Shanxi Vocational and Technical Institute of Communications, Taiyuan Shanxi, 030031, China)
出处
《佳木斯职业学院学报》
2018年第8期486-486,共1页
Journal of Jiamusi Vocational Institute
关键词
汽车APP
营销
售后
automotive APP
marketing
aftermarket