中日赏花旅游优势比较研究

Comparative Study on the Advantages of China-Japan Flower Tourism

赏花旅游是一种以花卉自然资源、花卉文化资源为旅游吸引物,围绕赏花开展的一系列旅游活动。在国外,日本樱花已经形成了较为成熟的旅游产品,国内的赏花旅游则起步较晚。本文对国内外成功案例进行分析和总结,归纳出政府重视、保持创新特色、充分挖掘文化内涵三大取得成功的关键因素,为今后赏花旅游的发展提供理论支持和建设性意见。

Flowers tourism is a series of tourism activities around flowers that use natural and cultural resources of flowers as tourist attraction. In foreign countries, Japanese cherry blossom have already formed relatively mature tourism products. Then domestic flowers tourism started late.The study shows that government’s attention, the maintenance of innovation and features, and the excavation of cultural connotation are the key factors to achieve success in the process of development of flowers tourism. It will provide theoretical support and constructive suggestions for the future development of flower tourism.