基于大数据时代的民办高职院校招生宣传方式的研究

Research on Enrollment Propaganda Method of Private Higher Vocational Colleges Based on Big Data Era

本文对大数据的定义和特征进行了分析,阐述了大数据背景下民办高职院校在招生宣传之中存在的弊端,在此基础上研究了民办高职院校以大数据为基础开展招生宣传工作的路径和对策。

This paper analyzes the definition and characteristics of big data, and expounds the disadvantages in enrollment propaganda of private vocational colleges under the background of big data. On this basis, this paper studies the path and countermeasures of enrollment propaganda in private higher vocational colleges based on big data.