以升级促转型——城市广播电视发展的战略思考

Promoting Transformation through upgrading: Strategic thinking on the Development of Urban Radio and Television

城市广播电视是城市信息传播、居民丰富日常生活、党委政府建立巩固信息舆论的重要工具,它在城市的各方面建设发展中起到了非常关键的作用。然而在现在的社会背景下,城市广播电视实在是处于一个很尴尬的位置。城市广电要想走出这个尴尬境地,就要全面分析当前面对的挑战,发现自身存在的不足,以升级促转型,深化改革,制定完整合适的策略,促进城市广播电视台的发展。

City radio and television is an important tool for city information dissemination, residents enrich daily life, party committee and government establish and consolidate information public opinion, which plays a very important role in the development of city construction. However, in the current social background, urban radio and television is really in a very awkward position. If the city radio and television wants to get out of this awkward situation, it should analyze the current challenges comprehensively, find out its own shortcomings, promote the transformation by upgrading, deepen the reform, formulate a complete and appropriate strategy, and promote the development of the city radio and television station.