重庆渝东南地区乡村节庆旅游发展对策研究

Study on the Development Strategy of Rural Festival Tourism in Southeast of Chongqing

随着乡村旅游业的快速蓬勃发展,乡村节庆旅游的数量和规模也随之增加;同时其独特性、体验性、深度性和持续性等方面也极大的丰富了乡村旅游的内容,如今已经成为乡村旅游业不可或缺的一部分。本文在介绍重庆渝东南地区乡村节庆旅游发展概况的基础上,通过实地调研和查阅资料分析出渝东南地区乡村节庆旅游存在节庆市场定位不准确、基础配套设施不完善、宣传营销渠道单一、节庆品牌化经营欠缺等问题,进而根据实际情况提出相应的解决对策。

With the rapid development of rural tourism, the number and scale of rural festive tourism increased. At the same time, its uniqueness,experience, depth and sustainability have greatly enriched the content of rural tourism, which has become an indispensable part of rural tourism. This article introduced the development situation of rural festival tourism in Southeast of Chongqing, based on this,analyzed the problems of rural festival tourism in southeast of Chongqing, such as inaccurate festival market positioning, imperfect supporting facilities, single publicity and marketing channels,and insufficient brand management of festivals through field investigation and data access. And then corresponding countermeasures are proposed according to actual situation.