中小城市文化品牌建设研究——以邢台市为例

Research on Cultural Brand Construction in Small and Medium-sized Cities——Taking Xingtai City as an Example

在城市文化品牌建设逐渐受到重视的大背景下,本文重点分析广宗、临城、巨鹿这三个地区利用文化资源创建文化品牌方面的现实举措,在此基础上对邢台市文化品牌发展过程中出现的问题进行反思,进而提出中小城市文化品牌建设的努力方向。

Under the background that the construction of city cultural brand is gradually paid attention to,this paper focuses on the analysis of the practical measures of Guangzong,Lincheng and Julu in the use of cultural resources to create cultural brand,on this basis,the problems in the development of cultural brand in Xingtai City are reflected,and then the direction of cultural brand construction in small and medium-sized cities is put forward.