我国广告代言制度的法律构想

Legal Conception of Advertising Endorsement System in China

广告代言已成为一种产品促销的有效方式,但虚实的广告代言会对社会及消费者产生极大危害。文中论述了完善广告代言法律制度的必要性,分析了虚实的广告代言法制化进程中存在的诸多问题,指出了法律法规的不全面对广告代言带来的负面影响,并提出了加强广告代言法律制度建设的几点建议。最后得出结论:完善我国广告代言法律制度,有利于促进和谐社会的建设。

Advertising endorsement has become an effective way of product promotion,but false advertising endorsement will do great harm to society and consumers.This paper expounds the necessity of perfecting the legal system of advertising endorsement,analyses many problems existing in the process of legalization of false and real advertising endorsement,points out the negative impact of incomplete laws and regulations on advertising endorsement,and puts forward some suggestions on strengthening the legal system construction of advertising endorsement.Finally,it comes to the conclusion that perfecting the legal system of advertising endorsement in China is conducive to promoting the construction of a harmonious society.