现代汽车市场营销环境下名爵汽车的发展战略

Development Strategy of Noble Automobile in Modern Automobile Marketing Environment

随着多种经济因素的出现,现代汽车营销环境也发生了较大的变化,要求品牌汽车在营销过程中积极关注汽车市场营销环境的变化,并做出适时的营销战略调整,本文以名爵汽车为例,分析了目前汽车市场营销环境的变化调整,旨在提升我国汽车的整体营销水平。

With the emergence of various economic factors,great changes have taken place in the modern automobile marketing environment,brand automobiles are required to actively pay attention to the changes of the automobile marketing environment in the marketing process and make timely marketing strategy adjustments.This paper takes the famous automobile as an example to analyze the changes and adjustments of the current automobile marketing environment in order to improve the overall marketing level of our automobiles.