融媒体背景下省级卫视的突围路径探索

Exploring the Breakthrough Path of Provincial Satellite TV under the Background of Fusion Media

媒体是文化传播的载体,不同的媒体类别都具有独特的传播优势。在传统的技术条件下各类媒体难以融合,媒体特征也成为了内容选择的主要依据。但互联网技术的发展,促进了传统媒体的融合,并为各类媒体提供了底层信息资源。本文将对这部分内容展开研究,并具体分析新环境下省级卫视面临的挑战,同时也将依据融媒体的主要特征,提出省级卫视的发展路径。

Media is the carrier of cultural communication,and different media categories have unique communication advantages.Under the traditional technical conditions,it is difficult to integrate all kinds of media,and media characteristics have become the main basis for content selection.However,the development of Internet technology promotes the integration of traditional media and provides the underlying information resources for all kinds of media.This paper will study this part of the content,and specifically analyze the challenges faced by provincial satellite TV in the new environment,at the same time,according to the main characteristics of financial media,it will put forward the development path of provincial satellite TV.